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Users will soon have a fresh option that enables them to lessen the quantity of AI-made media appearing in their feeds. This move comes as the service revealed that it now features more than 1 thousand million content made with AI.

Trial and Implementation

The update is in a pilot phase over the next few weeks before a widespread rollout. This shift aligns with a surge in AI content, fueled by recent content generation software.

AI Content on Other Platforms

Studies have shown that nearly a tenth of the quickest rising channels on another major platform exclusively feature content made by AI. A considerable share of this output is classified as low-quality AI content, a label for poor-quality, mass-produced content that is typically nonsensical or surreal.

Our research shows that a lot of users enjoy content made with AI tools, ranging from AI artwork to informative clips, and we aim to offer the community the ability to increase or decrease of that, depending on their own choices,” stated a spokesperson.

AI on the Platform

The service announced that there are now over a billion videos on its app identified as made with AI. Collectively, in excess of 100 mn media items are uploaded to the service every day, making AI-generated material a relatively small portion of its total content library.

Customizing Your Feed

Users will be in a position to decrease or raise the level of AI content they view by opening the topic control feature in the platform and selecting the AI content topic. Additional categories that currently be adjusted under the filter cover current affairs, style, aesthetics, and dance.

Platform Guidelines

TikTok’s guidelines require users to label lifelike artificially created content, and it forbids dangerous fake videos of celebrities or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be taken down under its user guidelines.

Furthermore, the app will henceforth add an AI-generated tag to content made using its built-in AI features, or flagged by an cross-platform project for recognizing content made by AI. This step is aimed to deter users from trying to bypass the labeling process.

Educational Initiatives

The company is additionally launching a two million dollar awareness program for specialists and organizations to develop informative material about responsible artificial intelligence. This program will assist non-profit groups specializing in teaching coding and technology.

Content Safety Approach

TikTok has supported its content review process, following discussion over proposals to lay off hundreds of review team members in Britain. TikTok is planning to reduce a significant number of roles in its user protection department in London, with labor groups and internet security professionals raising concerns that humans are being replaced by AI moderation.

A trust and safety lead clarified that staff-based oversight would continue to be important, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by humans. The platform reported a significant reduction in disturbing and violent content seen by human moderators over the past year due to the use of its automated systems.

We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s extremely critical to limit contact with dangerous material as swiftly, which is where a significant AI assistance is making a difference work at speed.”